The Ford Loft

Residential Styling

Service: Interior Design Service

Completed: 2024

Photography: Jacqui Turk

Located within a repurposed luggage factory, the Ford Loft embodies a blend of industrial charm and refined elegance. Through creative combinations of materials and colours, the renovated apartment radiates sophistication while maintaining a distinct personality. Honouring the apartment's traditional and raw elements, we emphasised its original character and enriched the space with a diverse selection of stones, linens, artworks, and sculptural lighting.

Collaborating closely with our client, our objective was to craft a residence that exuded a sense of depth and effortless curation. Each furniture and decor piece was carefully chosen to stand as a unique work of art in its own right, contributing to the overall ambience of the space.

The colour palette initially drew inspiration from the Crafted blush pink sofa. We wanted to move tonally from this, which led us to design the incredible Kalamata Laminex joinery throughout the Loft. Pulling from this deep maroon, we introduced an array of viola marble and the red vintage Turkish checked rug. Having reds, maroons and pinks as our base, we then played with unlikely colour synergies, like blue, khaki green and some mustard accents. 

In the bedroom, we continued to work with tones of maroon while incorporating clay, brown, and lilac hues. By layering these serene colours, we aimed to create a cocoon-like effect, crafting a bedroom that invites relaxation and unwinding.


Honouring the apartment's traditional and raw elements, we emphasized its original character and enriched the space with a diverse selection of stones, linens, artworks, and sculptural lighting.  Pulling from this deep maroon, we introduced an array of viola marble and the red vintage Turkish checked rug. Having reds, maroons and pinks as our base, we then played with unlikely colour synergies, like blue, lilac, khaki green and some mustard accents.